PORTFOLIO | CONSUMER

 

CLIENT: Target Stores

PROJECT: Articles for Reddy Magazine

DESIGN PARTNER: Little & Company

 

Target’s magazine aimed at college students—first named Reddy and then shortened to Red—included a mix of fun, informative articles along with Target advertorials and coupons. I contributed a number of 600- to 1,000-word pieces ranging from finding student loans to what to do on Spring Break. A smart, mildly irreverent tone paired with concise, well-researched storytelling kept me on Little  Company’s list of go-to writers for the duration.

 

Download Reddy #1 PDF

Download Reddy #2 PDF

Download Reddy #3 PDF