PORTFOLIO | FINANCIAL

CLIENT: Winthrop Resources

PROJECT: Magazine ad campaign

DESIGN PARTNER: MegPie Design

 

Technology financing company Winthrop Resources helps firms in the healthcare, legal and other industries lease the expensive technology they require to do their work.

Because the messaging is complex, this campaign encapsulates key points in a series of ads that utilize the phrase “Winthrop’s Law” to convey authority and a sense of playfulness. Each “law” captures an ‘aha’ moment that also drives home a benefit.

 

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