CLIENT: General Mills Foundation

PROJECT: General Mills Gives Video

DESIGN PARTNER: ideapark / PUNY Entertainment


The General Mills Foundation has been nourishing lives through giving for over 50 years. The challenge: develop a script for a 2-minute video to share 2011 corporate giving highlights with stakeholders and Facebook fans alike.

What impressed me as I researched the project was how many people were helped through mostly small, local, down-to-earth programs. It’s amazing, and inspiring, to realize what can be accomplished when a corporate giant aims to do good in the world.


See the video